It’s seasoning – but not as we know it

Mǽr seasonings. These unique blends of kelp and carefully selected ingredients make for an unmissable dining experience.

Take your cooking to the next level with these exciting new tastes from Mǽr.

It might sound futuristic to say that kelp has become an everyday foodstuff here in Norway, but in fact it’s happening right now. Soon, Mǽr’s unique kelp-based products will be available in supermarkets and grocery stores.

The first time you open one of our products, you’ll discover it looks nothing like the seaweed that grows on the Norwegian coast. That’s because we have turned the kelp into delicate dried flakes and colourful seasonings. It’s healthy, nutritious, different – and full of flavour. What’s more, it’s locally produced and sustainable.

Locally produced news, developed by Lerøy

Umami facts

Umami is the fifth basic taste, alongside sweet, salty, sour and bitter.
The Japanese word umami means ‘pleasant taste’.
Everyone loves umami! Umami and sweet are the only basic tastes we are born liking.
The flavourings in meat, plant and algal proteins can produce the umami taste. The taste is hard to describe, but many people confuse it with salty or savoury. Some people say the taste resembles broth, and it is characteristic of cured ham, dried and salted fish, soy sauce and parmesan cheese.

Mær seasoning comes in three different flavours: Seaweed Salt, Seaweed Sea Salt og Seaweed Spice Mediterranean.

Seaweed Salt is an all-natural product containing only salt and sugar kelp. This seasoning has a rich umami taste and can be used just like ordinary salt to add flavour.

Seaweed Sea Salt is also an all-natural product containing just three ingredients: salt, sugar kelp and vegetable oil. The flakes are larger than normal grains of table salt and are sea green in colour. It produces a subtle, concentrated taste of the sea – an umami taste familiar to seafood lovers.

Seafood Spice Mediterranean is a tasty mix of seasonings including tomato, paprika extract, garlic, thyme and sugar kelp. The result? A rich and exciting taste that makes a distinct difference to any meal.

Dried seaweed flakes. Could it be your new favourite ingredient?

Mǽr Seaweed Flakes are flakes of dried kelp. Crisp and crunchy when you take them out of the packet, they soften up when you add them to soups and casseroles.

All products are plant-based, which means they can be used in seafood and vegetarian dishes to give a pleasant umami taste. Why not try them as delicious seasoning in soups, gratins, casseroles and marinades?

This is Mær

The products will live up to its name and be both pure and organic.
The spices and seaweed leaves in this series are healthy gourmet ingredients that will be available to everyone.
Seaweed can also compete for the title as the world's healthiest natural raw material. It’s rich in minerals such as potassium, magnesium and zinc, as well as vitamins A, B, C and E. Because of its high mineral content, seaweed has a natural salt taste even though the plant itself contains only a fraction of salt.

The greenest ingredient on earth

If you care about the climate and want to eat as sustainably as possible, kelp is one of the best options out there. Our kelp production has zero climate footprint.

Local kelp production at Tysnes

Kelp is a plant, and like all plants produces seeds. At Tysnes we produce seeds for sugar kelp production. Attached to thin ropes, the seeds are placed in tanks supplied with light, water and oxygen until they have grown large enough to be placed in the sea. The thin ropes are then wound around larger suspension ropes.
In the sea, it takes roughly four months for a seed to grow into a blade of kelp 50 cm long.
This type of kelp, known as sugar kelp, binds carbon dioxide, nitrogen and phosphorus. In fact, it binds six times more carbon dioxide per tonne than a rainforest.
The oceans make up more than 70 per cent of the earth’s surface, but ocean-based food production covers only about 3 per cent of global food requirements. There is huge potential for producing nutritious, sustainable food at sea.

Seaweed can also compete for the title as the world's healthiest natural raw material. It’s rich in minerals such as potassium, magnesium and zinc, as well as vitamins A, B, C and E. Because of its high mineral content, seaweed has a natural salt taste even though the plant itself contains only a fraction of salt.

Did you know

Did you know that most people who have tasted sushi and poké, have already tasted sugar kelp? Nori, the black-green sheet that holds the sushi bits together, is an edible seaweed. The same goes for wakame, which is the bright green garnish that is often served together with sushi and poké.